In recent years, the economic slowdown has led many people to change their consumption habits. Many traditional retailers have experienced a significant decline in sales. Massive layoffs and foreclosures have also affected the retail industry. A commercial area that is booming in these volumes of economic difficulties is the sale of online sites.
A study conducted by Penn, Schoen & Berland Associates, Inc. (PSB), commissioned by LinkShare, a provider of network marketing, said consumers are increasingly cautious about their purchasing decisions. There is a new group of buyers come to commercial websites. This new group of online shoppers have been labeled the recession of the buyers. "They go online to find the best prices in an effort to reduce their spending habits. They are attracted by the online sites that offer online offerings such as product price comparisons, coupons and discounts, and free shipping , buy one get one free, the product price slashing, and other special promotions.
The BSP study said that:
or 68 percent of "clients" recession (and 79 percent "buyers Semanal purchased) something online that they would not otherwise because of a coupon or discount.
or 64 percent of "clients" recession (and 70 percent "buyers weekly) said he bought something at a particular online store, which would not otherwise because of a coupon or discount.
The Internet provides consumers with tools to compare similar products, to find the best price. In addition, consumers have no fuel costs associated with travel to and from traditional retail stores. The results indicate that consumers PBS today is becoming less of an impulse buyer and a more prudent purchaser.
A study conducted in April Performics and ROI Research found that "three-fifths of online consumers say they will spend the same (41%) or more (19%) shop online money in the coming 60 days they did last year. "The first months online shopper '2009 Economic Trends" study also found that "respondents are more likely to maintain or increase spending in line with what are for general shopping, especially because have the ability to go online to research products, compare prices and find discounts and coupons.
Other factors that influence consumers to shop online include:
Online consumers or are now a lot of online retailers who meet a specific category.
o There are many stores that offer special deals that are only available online.
Most online shoppers are or receive e-mail alerts about discounted products and other specialties.
This is an exciting time for online retailers to acquire new customers and increase profits. When attract and retain loyal customers, these retailers must ensure they have the products and quality services, maintaining low prices, providing consumers with price comparison engines, and provide an easy and effective contact customer service.
The recession has sent a large number of customers to the Internet. Consumers are spending and saving very differently during this economic crisis. Low prices, convenience and a quick and easy access, have been the driving force behind the trend Shopper recession. The result will probably be a series of changes and improvements in the way traditional retailers Faido new business. Understanding consumer behavior is an essential aspect of maintaining a thriving business in a severe recession.
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